An autonomous AI agent platform: you give an agent a goal in plain English and it plans, uses real tools, and delivers the finished work.

Is there a free plan?

Yes. Actus has a free plan to get started, with paid plans that add higher limits and advanced features like scheduled automations and team workspaces.

Can agents run automatically on a schedule?

Yes — agents can run hourly, daily, or on a custom cadence, so routine work happens automatically without you starting it each time.

How is Actus different from a chatbot?

A chatbot replies with text. An Actus agent takes action: it uses real tools to research, write, build, and send, then returns a finished deliverable instead of just advice.

Do I need to know how to code?

No. You describe your goal in plain English and the agent plans and executes the steps. Agents can write and run code when a task needs it, but you never have to.

Do I stay in control of what an agent does?

Yes. Irreversible actions require your approval, every run has budget and step limits, and each step is logged so you can see exactly what happened.

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Automated Lead Enrichment

Actus · November 6, 2026

lead enrichmentsales automationAI agentsdata quality

Automated Lead Enrichment

Finding a company is only the beginning of lead work. To decide whether it belongs in a pipeline, you need context: what it sells, where it operates, who it serves, what changed recently, and whether your offer addresses a visible need. Automated lead enrichment can organize those facts, but it should not turn incomplete data into false certainty.

What enrichment should add

Useful fields include business category, location, website, service focus, public contact paths, recent signals, and source links. Add a confidence note for every important field. The goal is a better decision, not a larger spreadsheet.

Use a qualification schema

Define which fields are required before a lead can move forward. For example, a service-business prospect may need a verified website, target geography, a relevant service, and one observed opportunity. If the evidence is missing, route the record to research rather than outreach.

Avoid shallow personalization

Mentioning a city or repeating a service name is not meaningful personalization. A useful note explains a specific public observation and why it matters to the prospect’s customer journey. Keep it respectful and easy to verify.

A safe operating sequence

Discover candidates. Confirm identity. Enrich from public sources. Apply qualification rules. Save evidence. Draft the next action. Review sensitive or ambiguous records. This sequence is easy to audit and easier to improve.

Measure data quality

Track duplicate rate, missing-field rate, verification rate, and the percentage of records that become useful next actions. These measures reveal whether enrichment is reducing work or simply creating more data to clean.

Conclusion

Automated enrichment should make qualification clearer, not louder. Give the workflow a schema, source rules, confidence labels, and a human review path. Actus Agent can help coordinate the research and return structured, actionable records.

Explore Actus Agent at https://actusagent.cc.